August 5, 2015 Mariya Bouraima 4 Ps of Startup Branding August 5, 2015 Mariya Bouraima By: Elena Yepes, Digital Marketing Strategist Aveya Creative Reinvents the 4Ps Tailored to Startup Branding. The new 4Ps: persona, plan, presence and popularity. Mariya Bouraima